Legal Issues for Personalised Advertising on Internet: The AIMedia Case Study

  • Vania Conan
  • Marten Foss
  • Peter Lenda
  • Sophie Louveaux
  • Anne Salaün
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 1788)


In this paper we present a study of the legal issues raised by Agent Mediated Electronic Commerce. We propose to explore the problems associated with personalised communication over the Internet, using a home shopping agent scenario as our case study. This work is the result of the collaboration between Esprit projects ECLIP and AIMedia. AIMedia investigates agent technology for personalised advertising over the Internet for retail applications. ECLIP provides legal assistance and expertise. We first present the AIMedia project, it goal and agent approach to personalised communication on the Internet. We then review existing European directives and their national applications, which deal with the relevant legal issues. This entails advertising, personal data protection, and private international law. We conclude with requirements drawn from this study, which we believe to be of general relevance.


Personal Data Data Protection Legal Issue Data Subject Personal Profile 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2000

Authors and Affiliations

  • Vania Conan
    • 1
  • Marten Foss
    • 2
  • Peter Lenda
    • 2
  • Sophie Louveaux
    • 2
  • Anne Salaün
    • 2
  1. 1.AIMedia Project – Personalised Advertising on Interactive Media 
  2. 2.ECLIP Project – Electronic Commerce Legal Issue Platform 

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