if...then pp 150-175 | Cite as

Miloby Ideasystem

Part of the Young Architects book series (ARCHITECTS, volume 6)


Miloby Ideasystem began as an experiment by two architects looking to fuse their approach in architecture to other media. The ambition was to create a working environment that did not make architecture à la carte but as a mutable creative strategy, a system, that informs the materialization process indifferent to scale, discipline, or media. We wanted to test the role of architects and develop a vehicle for intuition, theory, and pop culture to influence the context in which design is considered—from strategy, development, and production to brand identity, advertising, and the built environment.


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Copyright information

© Princeton Architectural Press 2005

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