Skip to main content

Public Education in a Corporate-Dominated Culture

  • Chapter

Abstract

In this chapter, Heather-jane Robertson critiques the growth of corporate interest and involvement in public education. The chapter pulls no punches. It critiques the trend towards the corporalization of everything, including education.

With extensive exemplification, Robertson describes how the corporate community has dramatically redirected educational policy, reshaped the discourse and language in which policy is conducted, intruded into the curriclum, redirected resources, influenced the standardization and testing movement, developed partnerships seeking to influence the practices of many individual schools, engaged in sponsorships, and other things besides. There is nothing necessary or inevitable, Robertson concludes, about the influence of the corporate sphere on educational change and she urges us to choose, for democracy, how or whether that influence should persist.

Keywords

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (Canada)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (Canada)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (Canada)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Alberta Teachers’ Association. (1996). Agenda-driven governance. Ottawa, ON: Canadian Teachers’ Federation.

    Google Scholar 

  • Association of Teachers of English of Nova Scotia [ATENS]. (1996, January). A shared vision: A report on education-business partnerships. Halifax, NS: Nova Scotia Teachers’ Union.

    Google Scholar 

  • Bacon, A. (1994, November 2). Open letter to the Honourable Jean Garon, Chair, The Council of Ministers of Education, Canada. Ottawa: Canadian Teachers’ Federation.

    Google Scholar 

  • Barlow, M. (1996, April 28). The winds of change. Presentation to the Women in Education Central Regional Symposium of the Canadian Teachers’ Federation in Aylmer, Quebec.

    Google Scholar 

  • Barlow, M., & Campbell, B. (1995). Straight through the heart: How the liberals abandoned the just society. Toronto, ON: Harper Collins Publishers Limited.

    Google Scholar 

  • Barlow, M., & Robertson, H.-j. (1994). Class warfare: The assault on Canada’s schools. Toronto: Key Porter Books.

    Google Scholar 

  • Basarab, C. (1996). Truncation of curriculum: In search of accountability. Ottawa: Canadian Teachers’ Federation.

    Google Scholar 

  • Bell, R., & le Riche, T. (1995, September 28). Schools must smarten up: Dropout rate too high, Math grades too low. The Edmonton Sun, 4.

    Google Scholar 

  • Bensimon, E. M. (1995, Winter). Total quality management in the academy: A rebellious reading. Harvard Educational Review, 593–611.

    Google Scholar 

  • Berliner, D. C., & Biddle, B. J. (1995). The manufactured crisis: Myths, fraud and the attack on america’s public schools. Don Mills, ON: Addison-Wesley Publishing Company.

    Google Scholar 

  • Bertrand, L. (1993, May 5). Canada’s schools failing the grade: Business leaders. The Montreal Gazette.

    Google Scholar 

  • Bracey, G. W. (1994, January). A critical look at standards and assessments. Principal, 7.

    Google Scholar 

  • Brooks, N. (1995). Left vs. right. Ottawa, ON: Canadian Centre for Policy Alternatives.

    Google Scholar 

  • B.C. Teachers’ Federation [BCTF]. (1996). Inventing crisis: The erosion of confidence in Canadian public education. Ottawa, ON: Canadian Teachers’ Federation

    Google Scholar 

  • Calvert, J, & Kuehn, L. (1993). Pandora’s box. Corporate power, free trade and Canadian education. Toronto, ON: Our Schools Our Selves Education Foundation.

    Google Scholar 

  • Cameron, D. (1996, May). Mad economist’s disease. Canadian Forum, 5.

    Google Scholar 

  • Campbell, M. (1995, December 2). Wonks. The Globe and Mail, p. D1–D2.

    Google Scholar 

  • Canadian Principal. (1996, March). Privatization experiment in Hartford comes to an end. Canadian Principal, 7(6), 1–2.

    Google Scholar 

  • Canadian Teachers’ Federation [CTF]. (1996, February 14). Teachers don’t want youth news network. Press release. Ottawa: Author.

    Google Scholar 

  • CBO Radio (1996, May 21, 5:17 p.m.). Travel and tourism academy. All in a day. [Transcript of cassette]. Interview with Cairine Wilson High School in partnership with American Express. Cassette obtained from Bowden’s Electronic Media.

    Google Scholar 

  • Chesterton, G. K. (1936). As I was saying: An anthology of G.K. Chesterton’s varied works. Grand Rapids, MI: William B. Eerdman’s Publishing Company.

    Google Scholar 

  • Cléeroux, R. (1996, April). The party of corporate Canada. Canadian Forum, N847, 15–18.

    Google Scholar 

  • Conference Board of Canada, (undated) Employability skills profile. [Brochure]. Ottawa, ON: Author.

    Google Scholar 

  • Conference Board of Canada. (1993a, April). Matching education to the needs of society. A vision statement working paper. Ottawa: Author.

    Google Scholar 

  • Conference Board of Canada. (1993b, June). Reaching for success. [Conference brochure]. Ottawa: Author.

    Google Scholar 

  • Conference Board of Canada. (1995). Ethical guidelines for business-education partnerships. [Draft]. Ottawa: Author.

    Google Scholar 

  • Cosgrove, G. (1995, May 31, 12:10 p.m.). CBO-FM radio noon. [Transcript of cassette.] Interview with G. Cosgrove, Director of Education of the Frontenac-Lennox and Addington County Roman Catholic Separate School Board. Cassette obtained from Bowden’s Electronic Media.

    Google Scholar 

  • Dubé, F. (1995, November 18), Corporate classrooms: Are we letting the moneylenders loose in our temples of learning? The Ottawa Citizen, B1–B2.

    Google Scholar 

  • Duffy, A. (1994, January 19). Pepsi deal ‘dangerous in schools’ students say. Toronto Star.

    Google Scholar 

  • Economic Council of Canada [ECC]. (1992). A lot to learn: Education and training in canada. Ottawa: Author.

    Google Scholar 

  • Education: Idea Lacks Credit. (1996, April 25). The Ottawa Citizen. [Editorial].

    Google Scholar 

  • Educational Partnership, An. (1994, November 10). The Financial Post. [Editorial to study conducted by Spencer Francey Peters Inc. and Cunningham Gregory and Company, (1994, November) National Survey on Corporate Support of Education.].

    Google Scholar 

  • Ekelund, G. (1994, november). Ethics and the corporate classroom. Our Schools, Our Selves, 1(37), V6, 119–128.

    Google Scholar 

  • Helm, D. (1994, October 12). McDonalds’ in saanich school? May, but no arches. The Times Colonist.

    Google Scholar 

  • Herman, J. L., & Golan, S. (1993, Winter). The effects of standardized testing on teaching and schools. Educational Measurement: Issues and Practices, 20.

    Google Scholar 

  • Huybreghts, G. (1996). Business partnerships: Helping schools keep pace with technology. Spectrum, 28–30.

    Google Scholar 

  • Ibbitson, J. (1996, April 26). Plan makes jobs compulsory part of high school. The Ottawa Citizen.

    Google Scholar 

  • Ireland, D. S. (1995). Dispelling myths of student underachievement: The international status of Canadian education. Orbit, 26(4).

    Google Scholar 

  • Jonasson, E., & Morris, M. (1996, May 14). Letter to the editor of the Globe and Mail. [Unpublished].

    Google Scholar 

  • Jorgenson, B. (1996, March 2). Low taxes? Try Canada. The Financial Post.

    Google Scholar 

  • Karpartkin, R. H., & Holmes, A. (1995, September). Making schools ad-free zones. Educational Leadership. p. 74.

    Google Scholar 

  • Kopvillem, P. (1995/1996, December 25/January 1). Unemployed, without a safety net. Maclean’s CBC News Poll. Maclean’s, p. 21.

    Google Scholar 

  • Krueger, L. (1996, February 9). Schools don’t need ‘partners’ like YNN. The Globe and Mail, p. A24.

    Google Scholar 

  • Lacey, V. S. (1994, April). The role of information management in restructuring education. Paper presented to the Invitational Conference on Restructuring Education, Haarlem, the Netherlands.

    Google Scholar 

  • Lasch, C. (1995). The revolt of the elites and the betrayal of democracy. New York, NY: W.W. Norton.

    Google Scholar 

  • Lawton, S. B., Freedman, J., & Robertson, H.-j. (1995). Busting bureaucracy to reclaim our schools. Montreal, QB: Institute for Research on Public Policy.

    Google Scholar 

  • Lee, N. (1996, April). Schools as learning organizations. MSTE News, 5(2), [4-page insert], Faculty of Education, Queens University. Kingston, Ontario, Canada.

    Google Scholar 

  • Levin, B. (1995, Summer). Poverty and education. Education Canada, 35(7), 28–35.

    Google Scholar 

  • Lewington, J. (1996). A marriage made in heaven or hell? The Globe and Mail.

    Google Scholar 

  • Livingstone, D. W., Hart, D., & Davie, L.E. (1995). Public attitudes towards education in Ontario: 1994. Toronto, ON: The Ontario Institute for Studies in Education.

    Google Scholar 

  • McCay, Duff & Company. (1996, May). 1996 Ontario budget highlights. [Prepared for the Council of Canadians, Ottawa.]

    Google Scholar 

  • McEachern, R. (1994, February 21). [Letter to the Editor]. Macleans, 4.

    Google Scholar 

  • Meaghan, D., & Casas, F. (1995, January/February) Don’t jump on the standardized testing bandwagon. The ATA Magazine, 75(2), 15–17.

    Google Scholar 

  • Menzies, H. (1996). Whose brave new world? The information highway and the new economy. Toronto, ON: Between the Lines.

    Google Scholar 

  • Mitchell, A. (1995, January 6). Calgary board plans to take school to work. The Globe and Mail.

    Google Scholar 

  • National Commission on Excellence in Education. (1983, April). A nation at risk: A report to the U.S. Department of Education. Washington, DC: U.S. Department of Education.

    Google Scholar 

  • Nikiforuk, A. (1995, April 9). A Loyal grunt in Klein’s revolution. The Toronto Star.

    Google Scholar 

  • Ontario Farm Animal Council [OFAC]. (1992). Issues: teachers’ guidelines for sensitive issues in agriculture and food production. Mississauga, ON: Author.

    Google Scholar 

  • Ontario Royal Commission on Learning, The. (1995). Making it happen. For the love of learning, 4. Toronto, ON: Author.

    Google Scholar 

  • Ontario Secondary School Teachers’ Federation [OSSTF]. (1995, September 15). Commercialization in Ontario schools: A research report. Toronto, ON: Author.

    Google Scholar 

  • Prentice, A. (1970). The American example. Canadian education: A history. J. D. Wilson, R.M. Stamp and L-P. Audet. Scarborough, ON: Prentice-Hall of Canada, Ltd., 41–58.

    Google Scholar 

  • Price, B. (1995, October). Independent public schools: Countering government and union monopolies. The Canadian School Executive, 12.

    Google Scholar 

  • Quality in action. (undated). [Promotional brochure].

    Google Scholar 

  • Robertson, G. (1995, October 20). Benefits and pitfalls of standards and standards-based examinations in Manitoba. Paper presented to the Manitoba Association of Teachers of English.

    Google Scholar 

  • Robertson, H.-j. (1995a, December). Marketing to kids. Canadian Forum, 10–15.

    Google Scholar 

  • Robertson, H.-j. (1995b). Restructuring from the right: School reform in Alberta. The trojan horse, Alberta and the future of Canada. Edmonton, AB: Black Rose Books.

    Google Scholar 

  • Saul, J. R. (1995). The Unconscious civilization. Toronto, ON: Anansi Press.

    Google Scholar 

  • Saunders, D. (1996, February 23). New Brunswick eliminates school boards. The Globe and Mail.

    Google Scholar 

  • Shenk, D. (1995). Tomorrow’s classroom today. Available from http://condor.depaul.edu/ethics/shenk.html.

    Google Scholar 

  • Taco Bell. (1995, March 7). The Globe and Mail.

    Google Scholar 

  • Thorsell, W. (1996, May 9). Notes for keynote address at Second National Consultation on Education in Edmonton, Alberta. Consultation by the Council of Ministers of Education, Canada.

    Google Scholar 

  • Warburton, W. (1994, January 29). Corporate intrusion in the classroom. The Ottawa Citizen.

    Google Scholar 

  • Winans, D. (1996, March). Trash or treasure? NEA Today, 14(7), 4–5.

    Google Scholar 

  • World Bank, The. (1994, June 1). Priorities and strategies for education. [Draft]. Geneva: Education International.

    Google Scholar 

  • You can forget Goals 2000, now it’s Summit 1996. (1996, May). The Executive Educator, 8(5), [Editorial], 6.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2005 Springer

About this chapter

Cite this chapter

Robertson, HJ. (2005). Public Education in a Corporate-Dominated Culture. In: Hargreaves, A. (eds) Extending Educational Change. Springer, Dordrecht. https://doi.org/10.1007/1-4020-4453-4_6

Download citation

Publish with us

Policies and ethics