An Integral Approach to Information Technology Diffusion: Innovation in the Product Life Cycles of a Large Technology Company

  • Michael L. Ginn
Part of the IFIP International Federation for Information Processing book series (IFIPAICT, volume 206)


A practitioner in a large technology company reflects on a successfully designed and implemented enterprise-wide IT diffusion, which exemplifies both integral and action research approaches. An online tool, in use in one part of the company, was modified and extended to support a standard and customizable product life cycle methodology. In addition, this diffusion approach addressed the broader system of work, including culture and the intentions and behaviors of organization members. Other lessons learned are captured as key success factors, change agent attributes, and useful research methods.


Integral diffusion action research product life cycle culture change Sun Microsystems 


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Copyright information

© International Federation for Information Processing 2006

Authors and Affiliations

  • Michael L. Ginn
    • 1
  1. 1.Fielding Graduate UniversitySanta BarbaraUSA

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