There is substantial literature on the use of information technology for competitive advantage and organizational transformation. In the main, this literature speaks to the world of IT-capable organizations, pursuing ever more challenging goals. This paper reports on a case study of an organization that had similar aims for its use of IT, but lacked the capability. Senior management chose a strategy of improvisation with the goal of learning-by-doing so that the capability would be developed. The paper assesses the achievements to date, suggests forward paths, and offers guidelines to organizations that find themselves in a similar state.


Competitive advantage business strategy IT capability 


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Copyright information

© International Federation for Information Processing 2006

Authors and Affiliations

  • Thi Lien Pham
    • 1
  • Ernest Jordan
    • 1
  1. 1.Macquarie UniversitySydneyAustralia

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