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Alderson, W. (2006). The Power Principle. In: Wooliscroft, B., Tamilia, R.D., Shapiro, S.J. (eds) A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer, Boston, MA. https://doi.org/10.1007/0-387-28181-9_7
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DOI: https://doi.org/10.1007/0-387-28181-9_7
Publisher Name: Springer, Boston, MA
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