The author wishes to thank Dr. James C. McKeon of the School of Business, Western New England College, and Dr. Robert Rothberg, Faculty of Management, Rutgers Business School for writing the section on the Behavior Systems consulting firm found in this chapter.
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References
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Shapiro, S.J. (2006). Wroe Alderson as Academic Entrepreneur: The Wharton Years. In: Wooliscroft, B., Tamilia, R.D., Shapiro, S.J. (eds) A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer, Boston, MA. https://doi.org/10.1007/0-387-28181-9_32
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