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Wroe Alderson a Life

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A Twenty-First Century Guide to Aldersonian Marketing Thought

Abstract

Wroe Alderson was a scholar and a man of many talents. A Renaissance man in the truest sense of the term, he was a practitioner, scholar, theorist, philosopher, theologian, mentor, and good friend to many who knew him. Alderson rose from simple beginnings to be one of the leading marketing consultants in America, and the leading marketing theorist and father of modern marketing thought.

This biography relies heavily on interviews with Alderson’s children, Asia Bennett and Evan Alderson, and those who worked with/for Alderson, particularly Stanley J. Shapiro, Michael Halbert, Patrick J. Robinson, and Robert Rothberg, who all generously gave their time. It was a pleasure to meet so many people who share a passion for a great marketing thinker.

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Authors and Affiliations

  1. University of Otago, New Zealand

    Ben Wooliscroft

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  1. Ben Wooliscroft
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Editors and Affiliations

  1. University of Otago, New Zealand

    Ben Wooliscroft

  2. University of Quebec, Montreal

    Robert D. Tamilia

  3. Simon Fraser University, Canada

    Stanley J. Shapiro

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Wooliscroft, B. (2006). Wroe Alderson a Life. In: Wooliscroft, B., Tamilia, R.D., Shapiro, S.J. (eds) A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer, Boston, MA. https://doi.org/10.1007/0-387-28181-9_1

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