Consumer Research Enters the 1960s Legislative Arena: A Participant-Observer Report on the Role of Behavioral Research in the U.S. Congressional Hearings on the “Truth Bills”

  • Monroe Friedman


Finance Rate Consumer Research Bank Saving Announcement Effect Consumer Affair 
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Copyright information

© Springer Science+Business Media, Inc. 2005

Authors and Affiliations

  • Monroe Friedman
    • 1
  1. 1.Eastern Michigan UniversityUSA

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