Marketing: A Consumer Disaster?

  • E. Scott Maynes


Price Discrimination Consumer Market Price Dispersion Sales Representative Consumer Interest 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Akerlof, G.A. (1970). The market for lemons: Quality uncertainty and the market mechanism. Quarterly Journal of Economics, 84(3), 488–500.CrossRefGoogle Scholar
  2. Brobeck, S., Herrmann, R.O. & Mayer, R.N. (Eds.), (1997). Encyclopedia of the consumer movement. Abc-Clio Inc.Google Scholar
  3. Galbraith, J.K. (1958). The affluent society. Bombay: Asia Publishing House.Google Scholar
  4. Geistfeld. L. (1982). The price-quality relationship revisited. Journal of Consumer Affairs, 16(2), 334–346CrossRefGoogle Scholar
  5. Geistfeld, L.V. (1988). The price-quality relationship: The evidence we have, the evidence we need. In: E.S. Maynes (Ed.), The frontier of research in the consumer interest, pp. 143–172. Columbia, MO: American Council on Consumer Interests.Google Scholar
  6. Hansell, S. (2003). Internet is losing ground in battle against spam. New York Times, April 22, C-1, C-4.Google Scholar
  7. Mayer, R.N. (1989). The consumer movement: guardians of the marketplace. Boston: Twayne Publishers.Google Scholar
  8. Maynes, E.S. (1976a). The concept and measurement of product quality. In: N. Terleckyj (Ed.), Household production and consumption, pp. 529–560. New York: National Bureau of Economic Research.Google Scholar
  9. Maynes, E.S. (1976b). Decision-making for consumers, An introduction to consumer economics. New York: Macmillan.Google Scholar
  10. Maynes, E.S. (1990). An information desiderata evaluation of sources of consumer information. In: R.N. Mayer (Ed.), Enhancing consumer choice, pp. 491–509. Columbia, MO: American Council on Consumer Interests.Google Scholar
  11. Maynes, E.S. (1993). Two challenges: Values and informationally imperfect consumer markets. In: T. A. Mauldin (Ed.), Proceedings, 3rd Annual Conference of the American Council on Consumer Interests, pp. 19–28. Columbia, MO: American Council on Consumer Interests.Google Scholar
  12. Maynes, E.S. & Assum, T. (1982). Informational imperfections in local consumer markets: Empirical findings and policy implications. Journal of Consumer Affairs, 16(1), 62–87.CrossRefGoogle Scholar
  13. Maynes, E.S., Morgan, J.N., Vivian, W. & Duncan, G.J. (1977). The local consumer information system: An institution-to-be? Journal of Consumer Affairs, 11(1), 17–33.CrossRefGoogle Scholar
  14. Mitchell, W.C. (1912). The backward art of spending money, American Economic Review, 2(1), 269–281.Google Scholar
  15. Morris, R.T. & Bronson, C.S. (1969). The chaos in competition as indicated by Consumer Reports. Journal of Marketing, 33(3), 28–34.CrossRefGoogle Scholar
  16. Nestle, M. (2002). How the food industry influences nutrition and health. Berkeley: University of California Press.Google Scholar
  17. Riesz, P.C. (1978). Price versus quality in the marketplace, 1961–1976. Journal of Agricultural Economics, 54(4), 15–28.Google Scholar
  18. Salop, S. (1977). The noisy monopolist: Information, price dispersion and price discrimination. Review of Economic Studies, 44(3), 493–510.zbMATHGoogle Scholar
  19. Spence, M. (1973). Job market signaling. Quarterly Journal of Economics, 87(3), 355–374.CrossRefGoogle Scholar
  20. Sproles, G.B. (1977). New evidence on price and product quality. Journal of Consumer Affairs, 11(1), 63–77.CrossRefGoogle Scholar
  21. Stiglitz, J.E. (1979). Equilibrium in product markets with imperfect information. American Economic Review 69(2), 339–345.Google Scholar
  22. Teague, C.E. (1953). Survey of Cancer Research with Emphasis upon Possible Carcinogens from Tobacco. RJR document dated February 2Google Scholar
  23. Tierney, C. (2003). American Drivers: Stiffed on Safety? Business Week April 28, 96.Google Scholar
  24. Wilkie, W.L. & Moore, E.S. (1999). Marketing's contributions to society. Journal of Marketing, (Special Issue), 198–218Google Scholar

Copyright information

© Springer Science+Business Media, Inc. 2005

Authors and Affiliations

  • E. Scott Maynes
    • 1
  1. 1.The Department of Policy Analysis and ManagementComell UniversityUSA

Personalised recommendations