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Peripheral Cues in Advertising and Consumer Policy

Do physically attractive models in advertising still have an effect?
  • Claes-Robert Julander
  • Magnus Söderlund
Chapter
  • 604 Downloads

Keywords

Mobile Phone Classical Conditioning Purchase Intention Consumer Research Female Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, Inc. 2005

Authors and Affiliations

  • Claes-Robert Julander
    • 1
  • Magnus Söderlund
    • 1
  1. 1.Stockholm School of EconomicsSweden

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