Peripheral Cues in Advertising and Consumer Policy

Do physically attractive models in advertising still have an effect?
  • Claes-Robert Julander
  • Magnus Söderlund


Mobile Phone Classical Conditioning Purchase Intention Consumer Research Female Model 
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Copyright information

© Springer Science+Business Media, Inc. 2005

Authors and Affiliations

  • Claes-Robert Julander
    • 1
  • Magnus Söderlund
    • 1
  1. 1.Stockholm School of EconomicsSweden

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