Production Planning Optimization Modeling in Demand and Supply Chains of High-Value Consumer Products

Abstract

This chapter is about production planning optimization modeling in the production centers in a demand and supply chain manufacturing, distributing and selling high value consumer products. First, it contrasts demand and supply chain alternatives in terms of collaboration, agility, customer-centricity and personalization offering, with a focus on the implications for production planning optimization. Second, it introduces a comprehensive production planning optimization model applicable to a large variety of centers in demand and supply chains. Third, it contrasts the production planning optimization model instance required as a demand and supply chain is transformed from a rigid and pushy implementation to integrate more collaboration, customer-centricity, agility and personalization. It also puts in perspective the importance of production planning optimization knowledge and technology. Finally it draws conclusive remarks for the research and professional communities.