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© 2005 Springer Science+Business Media, Inc.
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(2005). A Glimpse at the Marketing Context. In: It's not about the Technology. Springer, Boston, MA. https://doi.org/10.1007/0-387-23552-3_9
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DOI: https://doi.org/10.1007/0-387-23552-3_9
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-23350-5
Online ISBN: 978-0-387-23552-3
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