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References Basic Technical Readings

  1. Amemiya, T. (1985), Advanced Econometrics, Cambridge, MS: Harvard University Press, [Chapter 9].Google Scholar
  2. Cattin, P., A. E. Gelfand and J. Danes (1983), “A Simple Bayesian Procedure for Estimation in a Conjoint Model,” Journal of Marketing Research, 20 (February), 29–35.Google Scholar
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Application Readings

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  7. Green, P. E. and V. Srinivasan (1990), “Conjoint Analysis in Marketing: New Developments With Applications for Research and Practice,” Journal of Marketing, October, 3–19.Google Scholar
  8. Green, P. E. and Y. Wind (1975), “A New Way to Measure Consumers’ Judgements,” Harvard Business Review, July–August, 107–117.Google Scholar
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  14. Rangaswami, A. and G. R. Shell (1997), “Using Computers to Realize Joint Gains in Negociations: Toward an “Electronic Bargaining Table”,” Management Science 43, 8 (August), 1147–1163.Google Scholar
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