This paper describes the development of channel partnership between a manufacturer (Procter and Gamble, or P&G) and a retailer (Wal-Mart). Both major players in their industries, P&G and Wal-Mart found a way to leverage on information technology by sharing data across their mutual supply chains. The resulting channel has become more efficient because channel activities are better coordinated. There are reduced needs for inventories but greater returns by focusing on selling what the customers want. All in all, the supply chain between P&G and Wal-Mart has adopted a much better customer focus through the channel partnership. And it is mutually beneficial. This integration of the supply-chain information systems will become increasingly important both for enhancing business-to-business electronic commerce and for supporting the increasing volume and customization in business-to-consumer electronic commerce.
- Integrated Supply Chains
- Information Sharing
- Channel Partnership
This is a preview of subscription content, access via your institution.
Tax calculation will be finalised at checkout
Purchases are for personal use onlyLearn about institutional subscriptions
Unable to display preview. Download preview PDF.
Cachon, G., and Fisher, M., “Cambell Soup’s Continuous Replenishment Program: Evaluation and Enhanced Inventory Decision Rules,” Production and Operation Management, Vol. 6, No. 3, Fall, 1997, pp. 266–276.
Clark, T. H. and Lee, H. G., “Performance, Interdependence, and Coordination in Business-to-Business Electronic Commerce and Supply-Chain Management,” Information Technology and Management, Vol. 1, 2000, pp.85–105.
Clark, T. H. and McKenny, J. L., “Procter&Gamble: Improving Consumer Value through Process Redesign”, HBS Case #9-195-126, Harvard Business School, Boston, MA, 1995.
Lee, H., Padmanabhan, P., and Whang, S., “Information Distortion in a Supply Chain: The Bull Whip Effect.” Management Science. Vol. 43, 1997b, pp.546–58.
Seidmann, A. and Sundararajan, A., “Sharing Logistics Information Across Organizations: Technology, Competition, and Contracting,” Information Technology and Industrial Competitiveness. C. Kemerer (Ed.), Kluwer Academic Publishers, 1998.
Editors and Affiliations
© 2002 Kluwer Academic Publishers
About this chapter
Cite this chapter
Grean, M., Shaw, M.J. (2002). Supply-Chain Partnership between P&G and Wal-Mart. In: Shaw, M.J. (eds) E-Business Management. Integrated Series in Information Systems, vol 1. Springer, Boston, MA. https://doi.org/10.1007/0-306-47548-0_8
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4020-7178-2
Online ISBN: 978-0-306-47548-1
eBook Packages: Springer Book Archive