The Dynamics of Place-Based Virtual Communities: Social Media in a Region in Transition

  • Naomi Smith
  • Susan YellEmail author


Social media is a key platform through which communities can organise, connect and communicate. As such we argue that it can provide insight into how regional places and communities are imagined through digital platforms. Social media platforms like Facebook provide a way for researchers to map the virtual geography of real places. Often place-based community activity on social networks sites is a response to transition and change. Social media provides us with a way to assess and measure the community’s response to change and crisis. This chapter will explore the ways in which digital social research methods can enhance understandings of place-based regional identities during and after times of crisis. We examine a case study from the Latrobe Valley in regional Victoria to consider how Facebook in particular provides a window to the complicated affective relationships to place that emerge in times of crisis and strife.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Federation University AustraliaChurchillAustralia

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