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How to Enhance the Health of the Homo Psychologicus in Practice?

  • H. Y. Story
Chapter

Abstract

Why did the UA3411 incident happen shortly after United Airlines rebranded itself as a customer friendly company? Assume we redo the rebranding project for United Airlines with the mindset of the rational homo psychologicus, what would be the difference? This chapter drills down to the management issues behind the incident and provides new solutions on how to enhance brand health.

References

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • H. Y. Story
    • 1
  1. 1.Independent Researcher and ConsultantBeijingChina

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