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BHI: A New Evaluation Methodology

  • H. Y. Story
Chapter

Abstract

Summarized in four distinct but connected parts, the 23 Brand Health Indices attempt to put the theory of homo psychologicus into the practice of management.

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Authors and Affiliations

  • H. Y. Story
    • 1
  1. 1.Independent Researcher and ConsultantBeijingChina

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