Role of Product Development Process for NPD Success in Indian Manufacturing Industries: Quality, Cost and Technological Aspects

  • Sudeshna RoyEmail author
  • Nipu Modak
  • Pranab K. Dan
Conference paper
Part of the Lecture Notes on Multidisciplinary Industrial Engineering book series (LNMUINEN)


‘MAKE IN INDIA’ necessitates the boost in Indian manufacturing industries to be involved in new product development (NPD) for achieving industrial sustainability. Product development process (PDP) is one of the most vital factors of NPD for developing new products as per customer demand. The successful adoption of PDP requires the top management support (TMS), external collaboration (EC) and market analysis (MA) to develop the suitable environment for successful NPD by producing the high-quality products with technological developments in reduced cost. This study develops a framework comprising of the aforesaid factors and measures by structural equation modelling (SEM) approach with the primary data collected from 263 experts of Indian manufacturing companies. The analysis infers that PDP is escalated by TMS, EC and MA to develop new products trading off among product cost, quality and technological developments for NPD success. The positive influence of TMS on EC has also been explored.


New product development Product development process Top management support Quality 



The research work was substantially supported by a grant from the Department of Science and Technology (DST) of India as a DST INSPIRE Fellowship.


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© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Mechanical Engineering DepartmentJadavpur UniversityKolkataIndia
  2. 2.Rajendra Mishra School of Engineering EntrepreneurshipIIT KharagpurKharagpurIndia

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