Role of Product Development Process for NPD Success in Indian Manufacturing Industries: Quality, Cost and Technological Aspects
‘MAKE IN INDIA’ necessitates the boost in Indian manufacturing industries to be involved in new product development (NPD) for achieving industrial sustainability. Product development process (PDP) is one of the most vital factors of NPD for developing new products as per customer demand. The successful adoption of PDP requires the top management support (TMS), external collaboration (EC) and market analysis (MA) to develop the suitable environment for successful NPD by producing the high-quality products with technological developments in reduced cost. This study develops a framework comprising of the aforesaid factors and measures by structural equation modelling (SEM) approach with the primary data collected from 263 experts of Indian manufacturing companies. The analysis infers that PDP is escalated by TMS, EC and MA to develop new products trading off among product cost, quality and technological developments for NPD success. The positive influence of TMS on EC has also been explored.
KeywordsNew product development Product development process Top management support Quality
The research work was substantially supported by a grant from the Department of Science and Technology (DST) of India as a DST INSPIRE Fellowship.
- 9.Lakemond, N., Berggren, C.: Co-locating NPD? The need for combining project focus and organizational integration. Technovation 26, 807–819 (2006). https://doi.org/10.1016/j.technovation.2005.04.004CrossRefGoogle Scholar
- 10.Chaudhuri, A., Boer, H.: The impact of product-process complexity and new product development order winners on new product development performance: the mediating role of collaborative competence. J. Eng. Technol. Manage. 42, 65–80 (2016). https://doi.org/10.1016/j.jengtecman.2016.10.002CrossRefGoogle Scholar
- 15.Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E.: Multivariate data analysis: a global perspective. Prentice Hall, Upper Saddle River, NJ (2010)Google Scholar