Generation Y and Job Satisfaction: Work Styles, Professional Expectations, and Career Concerns

  • Sharizan SharkawiEmail author
  • Amina Josetta Kayani
  • Mazlina Ahmad Zayadah


For about one decade now, the Generation Y has been entering the workforce in large numbers, which has given them the power to reshape the rules of play at work. Gen Y employees share many of the values of hard work and social consequences and demand more individual treatment and flexibility in training, work assignments, and work schedules. As the major test that faces organizations today is how to enhance job satisfaction within this new generation, this conceptual study aims to explore the work styles, professional expectations, and career concerns of Gen Y employees as the factors that could enhance their job satisfaction and to develop a preliminary job satisfaction model applicable to the Malaysian workforce. In-depth review of past literature was also made to further understand the elements that would lead to Gen Y more fulfilled at the workplace.


Generation Y Job satisfaction Work styles Professional expectations 



The authors would like to thank Research Management Institute (RMI) of Universiti Teknologi MARA (UiTM), Malaysia, for giving the support and funding to conduct this study. RIF No.: 600-RMI-DANA 5/3/RIF (865/2012).


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Copyright information

© Springer Science+Business Media Singapore 2016

Authors and Affiliations

  • Sharizan Sharkawi
    • 1
    Email author
  • Amina Josetta Kayani
    • 2
  • Mazlina Ahmad Zayadah
    • 1
  1. 1.Faculty of Business ManagementUniversity Teknologi MARA (UiTM)Shah AlamMalaysia
  2. 2.Faculty of Business Management, Arshad Ayub Graduate Business School, Institute of Business ExcellenceUniversity Teknologi MARA (UiTM)Shah AlamMalaysia

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