Abstract
Point of interest (POI) recommendation is one of the most important tasks in location-based social networks (LBSN). The existing recommendation methods face two challenges: (1) the cold start problem caused by data sparsity; (2) underutilization of the abundant side information besides user-POI interaction in large-scale data. Recent research shows that a user’s social relationship can be used to solve the cold start problem to some extent. The deep neural network learns users’ long term and short term preferences to improve the recommendation quality. Therefore, this paper proposes a POI recommendation model called SSANet, applying side information (S) and self-attention (SA) to provide the high-satisfaction POI recommendations for users. Specifically, first, the user-POI interaction matrix were constructed by users history data to represents the user hidden representation; second, the side information includes rating scores, access frequency, social relationship, and geographic information were used to extract users preference; third, we use self-attention mechanism to learn user long term and short term preference. The experimental results on the real LBSN datasets show that the recommendation performance of the SSANet model is better than the existing POI recommendation model.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Koren, Y., Bell, R., Volinsky, C.: Matrix factorization techniques for recommender systems. Computer 42(8), 30–37 (2009)
Liu, Q., Wu, S., Wang, L., et al.: Predicting the next location: a recurrent model with spatial and temporal contexts. In: Thirtieth AAAI Conference on Artificial Intelligence (2016)
Cheng, C., Yang, H., Lyu, M.R., et al.: Where you like to go next: Successive point-of-interest recommendation. In: Twenty-Third International Joint Conference on Artificial Intelligence (2013)
Bao, J., Zheng, Y., Wilkie, D., et al.: Recommendations in location-based social networks: a survey. GeoInformatica 19(3), 525–565 (2015)
Bobadilla, J., Ortega, F., Hernando, A., et al.: Recommender systems survey. Knowl.-Based Syst. 46(Complete), 109–132 (2013)
Li, H., Ge, Y., Hong, R., et al.: Point-of-interest recommendations: Learning potential check-ins from friends. In: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 975–984 (2016)
Li, X., Cong, G., Li, X.L., et al.: Rank-geofm: a ranking based geographical factorization method for point of interest recommendation. In: Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 433–442 (2015)
Lian, D., Zhao, C., Xie, X., et al.: GeoMF: joint geographical modeling and matrix factorization for point-of-interest recommendation. In: Proceedings of the 20th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 831–840 (2014)
Hu, Y., Koren, Y., Volinsky, C.: Collaborative filtering for implicit feedback datasets. In: 2008 Eighth IEEE International Conference on Data Mining, pp. 263–272. IEEE (2008)
Liu, W., Wang, Z.J., Yao, B., et al.: Geo-ALM: POI recommendation by fusing geographical information and adversarial learning mechanism. In: Proceedings of the 28th International Joint Conference on Artificial Intelligence, pp. 1807–1813. AAAI Press (2019)
Liu, Y., Wei, W., Sun, A., et al.: Exploiting geographical neighborhood characteristics for location recommendation. In: Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management, pp. 739–748 (2014)
Ma, C., Zhang, Y., Wang, Q., et al.: Point-of-interest recommendation: exploiting self-attentive autoencoders with neighbor-aware influence. In: Proceedings of the 27th ACM International Conference on Information and Knowledge Management, pp. 697–706 (2018)
Qian, T., Liu, B., Nguyen, Q.V.H., et al.: Spatiotemporal representation learning for translation-based POI recommendation. ACM Trans. Inf. Syst. (TOIS) 37(2), 1–24 (2019)
Rendle, S., Freudenthaler, C., Gantner, Z., et al.: BPR: Bayesian personalized ranking from implicit feedback. arXiv preprint arXiv:1205.2618 (2012)
Yang, C., Bai, L., Zhang, C., et al.: Bridging collaborative filtering and semi-supervised learning: a neural approach for poi recommendation. In: Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1245–1254 (2017)
Yang, C., Sun, M., Zhao, W.X., et al.: A neural network approach to jointly modeling social networks and mobile trajectories. ACM Trans. Inf. Syst. (TOIS) 35(4), 1–28 (2017)
Zhang, F., Yuan, N.J., Lian, D., et al.: Collaborative knowledge base embedding for recommender systems. In: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 353–362 (2016)
Zhang, J.D., Chow, C.Y.: GeoSoCa: exploiting geographical, social and categorical correlations for point-of-interest recommendations. In: Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 443–452 (2015)
Zhang, J.D., Chow, C.Y.: Spatiotemporal sequential influence modeling for location recommendations: a gravity-based approach. ACM Trans. Intell. Syst. Technol. (TIST) 7(1), 1–25 (2015)
Zhao, S., Zhao, T., Yang, H., et al.: STELLAR: spatial-temporal latent ranking for successive point-of-interest recommendation. In: Thirtieth AAAI Conference on Artificial Intelligence (2016)
Zheng, Y., Tang, B., Ding, W., et al.: A neural autoregressive approach to collaborative filtering. arXiv preprint arXiv:1605.09477 (2016)
Zhou, F., Yin, R., Zhang, K., et al.: Adversarial point-of-interest recommendation. In: The World Wide Web Conference, pp. 3462–34618 (2019)
Zhou, X., Mascolo, C., Zhao, Z.: Topic-enhanced memory networks for personalised point-of-interest recommendation. In: Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, pp. 3018–3028. ACM (2019)
Zhu, Y., Li, H., Liao, Y., et al.: What to do next: modeling user behaviors by time-LSTM. In: IJCAI, vol. 17, pp. 3602–3608 (2017)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Yue, C., Zhu, J., Zhang, S., Ma, X. (2020). POI Recommendations Using Self-attention Based on Side Information. In: Qin, P., Wang, H., Sun, G., Lu, Z. (eds) Data Science. ICPCSEE 2020. Communications in Computer and Information Science, vol 1258. Springer, Singapore. https://doi.org/10.1007/978-981-15-7984-4_5
Download citation
DOI: https://doi.org/10.1007/978-981-15-7984-4_5
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-15-7983-7
Online ISBN: 978-981-15-7984-4
eBook Packages: Computer ScienceComputer Science (R0)