Design and Evaluation of User Interface of a Mobile Application for Aiding Entrepreneurship

  • Anirban Chowdhury
Conference paper
Part of the Lecture Notes in Mechanical Engineering book series (LNME)


Business incubators (BIs) are helping to grow start-up businesses, and thus, registration in BI is beneficial for budding entrepreneurs to make their carrier in the business world. Preferably, space for office, business mentoring support, technological support, design support, legal and IPR support, etc., are functions of a BI. However, synchronized support by BI for these functions is limited in current business incubation scenarios. The objectives of this study are (1) to design user interface (UI) of a mobile app and (2) human factors centric validation of it. In the current study, a design concept of a mobile app for BI is developed, and its prototype was created. Then, the heuristics evaluation of the prototype was conducted. Nielsen’s ten heuristic principles were applied to assess the prototype of the mobile app. It was observed that the user interface of the mobile app is quiet promising to solve the synchronized management of BI activities as the flow of the app is good and users can access all important information in a single platform. The prototype of the mobile app also satisfied most of the heuristics. It can be concluded that the planned mobile app might be beneficial to provide a synchronized BI support to the budding entrepreneurs to pursue their business.


Business incubation Design Heuristics Human–computer interaction (HCI) Human factors User interface (UI) 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Anirban Chowdhury
    • 1
  1. 1.School of Design (SoD)University of Petroleum and Energy Studies (UPES)Bidholi, DehradunIndia

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