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Visualization Research on Regional Brand Co-construction Control Policy System of Agricultural Products – Taking Sichuan Province as an Example

  • Xu ZuEmail author
  • Fengqing Zeng
  • Lan Yang
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1117)

Abstract

This paper analyzes the regional brand control policies of Chinese agricultural products by content analysis method and common word analysis method. Conclusions of this paper possibly not merely provides scientific reference for governments to improve the regional brand co-construction control policy system for agricultural products, also arguably provides guidance and suggestions for building and effectively maintaining brand image.

Keywords

Agricultural products Regional brand Control policy 

Notes

Acknowledgements

Fund Project: Sichuan Provincial Key Research Base of Philosophy and Social Sciences—Sichuan Center for Rural Development Research General Project (CR1910); Sichuan Provincial Key Research Base of Philosophy and Social Sciences—Research Center for Sichuan Liquor Industry Development General Project (CJY19-03); Sichuan Agricultural University Social Science Key Project (2018ZD04); Sichuan Province Philosophy and Social Science Key Research Base–Sichuan Agriculture Featured Brand Development and Communication Research Center General Project (CAB1810).

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Business SchoolSi Chuan Agricultural UniversityChengduChina

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