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Reconstruction of Brand Communication on Media Integration in the 5G Digital Era

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1117)

Abstract

In China, the 5G digital era means that unbuffered video technology has become a reality, and media convergence scope is becoming more in-depth. The development of media technology has produced corresponding changes and influences on brand communication which reflect on content production and communication strategies. Media integration is reshaping new smart brands.

Keywords

Media integration Brand communication 5G 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Art and Design CollegeGuiLin University of Electronic TechnologyGuilinChina

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