Application of Big Data in Smart Marketing of All-for-One Tourism

  • Hao WangEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1117)


In recent years, with the rise of “Big Data”, all kinds of industry have turned around with the help of “Internet+”, and the deep integration of tourism and “Internet+” has also conformed to this trend of the times. With the advent of the mass tourism era, big data has played an increasingly important role in the tourism industry. With the development of big data technology, smart tourism has become a hot spot in tourism information construction. In addition to integrating tourism resources and strengthening infrastructure construction, how to make destination tourism marketing has become a new topic in front of the government tourism authorities.


Big data Smart marketing All-for-one tourism 



This research was supported by 2018 Hainan Province Philosophy and Social Science Planning Project (Grant NO. HNSK (YB)18-100), and 2019 Sanya Philosophy and Social Sciences Funding Project (Grant NO. SYSK2019-15).


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Tianjin UniversityTianjinChina
  2. 2.Hospitality Institute of SanyaSanyaChina

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