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Virtual Accessibility on Digital Business Websites and Tourist Distribution

  • Agostinho Sousa PintoEmail author
  • Eusébio Costa
  • Isabel Borges
  • Fátima Silva
  • António Abreu
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 171)

Abstract

Globalization has affected the tourism industry as well as tourism products. The Internet has fundamentally reshaped the way tourism-related in-formation is made available and how people plan and consume tourism products. Accessibility to all information must be guaranteed to users in general but also to users with special needs. The Web Content Accessibility Guidelines (WCAG) 2.0 covers a wide range of recommendations for making web content more accessible. Whereas the realization, or otherwise, of a particular business depends heavily on a set of sensations that are experienced at the time of acquisition be-tween the potential customer and the websites, and this relationship may be positively or negatively affected by previous experiences and economic viability may be constrained by such accessibility. Analysis of various websites of tourism industry agents, such as travel agencies, airlines and hotels, revealed several weaknesses that may affect the relationship with a potential customer.

Keywords

E-Business E-Commerce Tourism Information technologies in tourism Accessibility 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.CEOS.PP/ISCAP/P. PORTO, Rua Jaime Lopes AmorimS. Mamede de InfestaPortugal
  2. 2.IESFAFE,R. Universitária 200FafePortugal
  3. 3.UPT, Rua Dr. António Bernardino de Almeida 541PortoPortugal

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