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The Implications of Digital Marketing and e-Commerce in the Tourism Sector Growth

  • Sandro CarvalhoEmail author
  • João Vidal Carvalho
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 171)

Abstract

Internet has changed our lives radically since its inception. It has a particular impact in companies, revolutionizing the way they do business, namely on how they store their information and promote their products. In this new context, two hot topics have been decisive factors in the competitiveness of companies: Digital Marketing and e-Commerce. Obviously, Tourism has not been left out of this reality and thus, this sector has significantly changed the way it is managed. In fact, there is a growing panoply of tourism products and services, widespread all over the world. Traditional marketing and commerce methods are obsolete to deal with these new necessities, where the requirements are always changing. It is therefore a key aspect for players to adapt to new ways of promoting and selling products, as only then they can succeed. Although, despite the obligation to use digital media to promote today’s tourism, it must be understood that this evolution also implies significant changes for the players in the sector.

This paper presents a study on the evolution of ICT and their impact on companies in the Tourism sector. This study also aims to identify how Digital Marketing and e-Commerce influenced the growth of this sector.

Keywords

ICT implications for Tourism Digital Marketing e-Commerce 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Instituto Politécnico do Cávado e do AveBarcelosPortugal
  2. 2.Politécnico do Porto, ISCAPS. Mamede de InfestaPortugal

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