Geomarketing Based on Beacons BLE

  • Isaac AleixoEmail author
  • João Paulo Fernandes
  • Cláudia Jacy Barenco Abbas
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 167)


The breakthrough in the field of wireless technologies, such as Bluetooth Low Energy (BLE), the availability of large volume of customer data and the growing use of beacon messages, all of these contribute to the development of a solution that makes shopping more enjoyable and efficient for the customer with the real-time monitoring facilitating the business management. The objective of this paper is to present a BLE solution using beacon technology applied to Geomarketing. The study addresses the construction of an application that makes use of BLE technology.


Geomarketing Beacons Bluetooth low energy 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Isaac Aleixo
    • 1
    Email author
  • João Paulo Fernandes
    • 1
  • Cláudia Jacy Barenco Abbas
    • 1
  1. 1.Faculty of Technology, Department of Electrical EngineeringCampus Universitário Darcy RibeiroBrasília – D.F.Brazil

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