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Global drivers

  • James E. Addicott
Chapter

Abstract

To take into consideration some of the macro-scale pressures advancing the global economy of precision farming, this chapter begins by analysing some of the discourses and ideologies of global organisations, such as the United Nations or transnational agribusiness, and how these advance precision farming systems. It identifies four drivers that experts claim are pushing forward the innovation revolution, these include: population pressures, climate change, biodiversity loss and technological revolution. These are critically assessed in terms of material and ideological challenges. The chapter draws the conclusion that global appeals to feed the world or save the planet are too broad and ideologically unrealistic, therefore, more grounded empirical research is needed to discover why local farmers were investing and assess any impacts and outcomes of adoption.

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© The Author(s) 2020

Authors and Affiliations

  • James E. Addicott
    • 1
  1. 1.BathUK

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