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Planning and Strategy in the Small Firm

  • Tim Mazzarol
  • Sophie Reboud
Chapter
Part of the Springer Texts in Business and Economics book series (STBE)

Abstract

Small business owner-managers have been found to have a less sophisticated approach to formal business planning than their counterparts in larger firms. This is generally related to a lower level of systematic data gathering or a low level of statistical analysis. However, owner-managers are strategically aware and realise the consequences of their decisions (Rice, 1983). The lack of formal business planning has been attributed to the high failure rate among small firms particularly among start-ups (Castrogiovanni, 1996).

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Tim Mazzarol
    • 1
  • Sophie Reboud
    • 2
  1. 1.University of Western AustraliaCrawleyAustralia
  2. 2.Burgundy School of BusinessDijonFrance

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