Towards Stronger Political Ties? The EU’s Shifting Image in the Indian Media During the EU-India Summit of October 2017

  • Nora Babalova
  • Idesbald Goddeeris


The present chapter argues that although India and the European Union (EU) have been called ‘natural allies’, this rhetoric has not been translated into any substantial improvement of trade relations. Despite the rather unclear India’s perception of the EU—especially the image of the EU as a single political entity and the vague state of the ongoing free trade negotiation talks—India’s perceptions remain substantially understudied. The knowledge about the media’s coverage of the EU provides ample opportunity to assess how the EU is perceived in India, as images presented in the media are claimed not only to influence attitudes among the general public but also to impact foreign policy-making. This chapter assesses the degree and depth of awareness that major Indian newsmakers have of the EU by analysing Indian online media coverage of the EU. In order to see how discourse influencers in India frame the EU, the study examines whether the EU is presented as an economic, political, normative, or environmental actor.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Nora Babalova
    • 1
  • Idesbald Goddeeris
    • 2
  1. 1.Department of TradeEmbassy of India to the European Union, Belgium and LuxembourgBrusselsBelgium
  2. 2.Department of HistoryUniversity of LeuvenLeuvenBelgium

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