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Election Campaigns and New Media in Malaysia

  • Pauline Pooi Yin Leong
Chapter

Abstract

The fourth chapter will trace the history and purpose, as well as the role and impact of the Internet on election campaigns. Next, it will outline the background of political campaigns and the use of communication strategies in Malaysian general elections from GE12 in 2008 and GE13 in 2013 to the most recent GE14 in 2018.

Keywords

Election campaigns Popular culture Propaganda Online campaigns Facebook WhatsApp 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Pauline Pooi Yin Leong
    • 1
  1. 1.Sunway UniversityPetaling JayaMalaysia

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