Linking Green Supply Chain Management, Co-creation, and Sustainability: Empirical Revisit in Indian Manufacturing Sector Context

  • Sashikala ParimiEmail author
  • Samyadip Chakraborty
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 141)


Green supply chain management (GSCM), important approach for firms to achieve sustainability in business environment. Two branches have grown parallelly over the past decade, one is GSCM with its multipronged research linking various aspects of SCM, the other evolving theoretical foundation is the concept of co-creation of service-dominant logic theory. Our current research aims at not only logically establishing the relational linkages between green supply chain practices, co-creation activities, and business sustainability, and also attempts at understanding whether level of cross-functional commitment and cooperation has some bearings. This study undertakes an empirical validation, having its theoretical framework grounded with the established theoretical premises of relational view theory, service-dominant logic, and the relational resource-based view. The findings should have implications for the industry professionals as this study highlights the key aspects for businesses to achieve sustainability and levels of cooperation and extent of GSCM practices helps the cause toward achieving sustainability.


Green supply chain management Co-creation Sustainability Manufacturing sector Commitment Cooperation 


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© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Department of Operations and ITIBS Hyderabad, IFHE UniversityHyderabadIndia

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