Business and Manager Development in Agricultural Corporations: A Case Study from Japan

  • Takashi SakaueEmail author
  • Yosuke Chomei
  • Teruaki Nanseki
Part of the New Frontiers in Regional Science: Asian Perspectives book series (NFRSASIPER, volume 32)


This chapter discusses business and manager development in agricultural corporations. First, the current situation of business development and innovation in large-scale vegetable farming is clarified. Then, the methods for human resource development are analyzed. As a result of this analysis, with regard to market adaptation and business development, it is pointed out that agricultural corporations have followed a business development process associated with market adaptation, consisting of a reaction to apparent demand, discovery of latent demand, and new demand creation. In addition, for business development, it is important for agricultural corporations to make continuous efforts to create customer satisfaction through the use of an “innovation triangle,” which is composed of production, process, and mind innovation. Then, the relations between manager development methods and management of risk and information are considered. Specifically, we describe a promotion framework according to job titles: from farm worker to process manager, production manager, farm manager, and eventually business manager. Moreover, we outline a risk management process that shows each individual’s role while experiencing a variety of information management tools. However, as employees are promoted, it becomes increasingly difficult for them to realize their full potential by simply learning the rules and procedures of their work. In becoming a candidate for positions like production manager, farm or department manager, or even general business manager, it is highlighted that, based on the employee’s determination and self-awareness, agricultural corporations can only provide different opportunities to accumulate various experiences and a good learning environment for the employee. In the future, we expect to conduct more case study analyses to obtain a basic knowledge to formulate a theory on business and manager development methods in agricultural corporations.


Manager development Agricultural corporation 



This chapter is based our previous publication (Sakaue et al. 2016) and research results supported by JSPS KAKENHI grant number JP19H00960 and JP16K07901. The English translation was supported by Dr. Li Dongpo (Kyushu University) and Cactus Communications Co.


  1. Inamoto, S., & Tsuya, Y. (Eds.). (2011). The development of agricultural business management and innovation. Tokyo: Association of Agriculture of Forestry Statistics (in Japanese).Google Scholar
  2. Ishizaki, T. (2001). The corporatization of agricultural business management. Japanese Journal of Farm Management, 38(4), 34–41 (in Japanese).Google Scholar
  3. Kiminami, A. (2001). Management of external contexts in agricultural business. Japanese Journal of Farm Management, 38(4), 15–23 (in Japanese)Google Scholar
  4. Kubo, R. (2005). Factors of entrepreneurship in enterprise strategy. Kyoto Management Review, 8, 71–84 (in Japanese).Google Scholar
  5. Nanseki, T. (2011). Risk and information management in agriculture. Tokyo: Agriculture and Forestry Statistics Publishing (in Japanese).Google Scholar
  6. Nanseki, T., Iiguni, Y., & Tsuchida, S. (Eds.). (2014). System for human resources development and agricultural innovation: International comparisons and the implications for next-generation agriculture in Japan. Tokyo: Agriculture and Forestry Statistics Publishing (in Japanese).Google Scholar
  7. Oda, S., Chomei, Y., & Kawasaki, N. (Eds.). (2013). The ‘agribusinesses’ that started working with future strategies for agricultural business management. Kyoto: Showado (in Japanese).Google Scholar
  8. Oizumi, K. (2001). Business growth and the role of leading farmers. Japanese Journal of Farm Management, 34(3), 32–41 (in Japanese).Google Scholar
  9. Sakaue, T. (2013). Sustainable growth strategies for field farming management based on a business model of linking vegetable crop to livestock farming. Japanese Journal of Food, Agriculture and Resource Economics, 64(1), 29–37 (in Japanese).Google Scholar
  10. Sakaue, T. (2015). Sakaue and Japanese agriculture from now on: One possibility for large-scale intensive agriculture. In Y. Chomei et al. (Eds.), Questioning Japanese Agriculture Now (series) (Vol. 10, pp. 172–205). Kyoto: Minerva Shobo (in Japanese).Google Scholar
  11. Sakaue, T., & Nanseki, T. (2013). Personnel training in farming company with ‘agricultural visualization. Japanese Journal of Farm Management, 51(3), 109–114 (in Japanese).Google Scholar
  12. Sakaue, T., & Nanseki, T. (2014a). Research into risk and information management in corporate agriculture business management. Agricultural Information Research, 23(2), 103–113 (in Japanese).Google Scholar
  13. Sakaue, T., & Nanseki, T. (2014b). The growth strategy of the enterprise farming and risk management. Japanese Journal of Farm Management, 52(1), 61–66 (in Japanese).Google Scholar
  14. Sakaue, T., Chomie, Y., & Nanseki, T. (2016). Business and manager development in agricultural corporations. Japanese Journal of Farm Management, 54(1), 25–37. doi: (in Japanease).
  15. Takahashi, M. (2014). Business activities in Japanese agriculture 6: The development of agricultural management studies, featuring theories from Tōhata and Kanazawa. Tokyo: Agriculture and Forestry Statistics Publishing (in Japanese).Google Scholar
  16. Uchiyama, T. (2011). The dimensions and roles of ‘corporate farming’ and ‘family farming. Japanese Journal of Farm Management, 48(4), 36–45 (in Japanese).Google Scholar
  17. Yagi, H. (2000). Characteristics and the international position of new agricultural business management. Japanese Journal of Farm Management, 37(4), 5–18 (in Japanese).Google Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Takashi Sakaue
    • 1
    Email author
  • Yosuke Chomei
    • 2
  • Teruaki Nanseki
    • 2
  1. 1.Sakaue Co., Ltd.TakatsukiJapan
  2. 2.Faculty of AgricultureKyushu UniversityFukuokaJapan

Personalised recommendations