Novelty Seeking: Exploring the Role of Variety Seeking Behavior in Digital Piracy

  • Sanjeev P. Sahni
  • Indranath Gupta


Novelty seeking behavior constitutes one of the primary consumer motivations for purchasing pirated content and has as such become one of the most important factors in explaining consumers’ attitude towards piracy. The chapter discusses the definition of novelty seeking both with reference to the consumers’ choices and a temperamental dimension of personality. Many studies have been conducted by market researchers, economists, and psychologists that use variety seeking or novelty seeking as a lens for analyzing and understanding consumer purchase decisions. The chapter examines the psychological roots of why people are drawn to novelty seeking behavior and how the element of novelty seeking has become indelibly linked with digital piracy.


Variety seeking Completionism Novelty compulsion 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Sanjeev P. Sahni
    • 1
  • Indranath Gupta
    • 2
  1. 1.Jindal Institute of Behavioural SciencesOP Jindal Global UniversitySonipatIndia
  2. 2.Jindal Global Law SchoolOP Jindal Global UniversitySonipatIndia

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