Pro-industry Outlook: Consumers’ Attitudes and Behaviors Towards Digital Piracy

  • Sanjeev P. Sahni
  • Indranath Gupta


It has often been stated that “piracy could end the industries,” but many disagree with the notion, thereby giving rise to the quintessential debate of whether industries truly suffer because of piracy. The chapter analyzes consumers’ attitudes and behaviors towards the industries. It also takes an expansive look at the social costs and benefits that allegedly affect the industries because of digital piracy. The use of the suffix “pro” denotes that the describer is in favor of or possesses a favorable opinion. When people perceive whether or not they are pro-industry, it refers to whether or not the people are predisposed to act or hold a belief that is beneficial or not detrimental to their perceived stakeholders in the industry.


Pro-industry outlook Multiplier effect Shifting costs Freemium 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Sanjeev P. Sahni
    • 1
  • Indranath Gupta
    • 2
  1. 1.Jindal Institute of Behavioural SciencesOP Jindal Global UniversitySonipatIndia
  2. 2.Jindal Global Law SchoolOP Jindal Global UniversitySonipatIndia

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