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Lemon Tree

  • Sanjay DhirEmail author
  • Sushil
Chapter
Part of the Flexible Systems Management book series (FLEXSYS)

Abstract

In May 2004 when Patanjali Keswani opened the first hotel under Lemon Tree Hotel name, he would not have had foreseen the tremendous growth the company witnessed in the Indian market (Exhibit 8.1). In a period of just over a decade, Lemon Tree within a medium-priced segment of hotels has become the largest hotel chain in India. According to Horwath Report June 2017, it became the third largest hotel chain overall, regarding controlling interest in leased and owned rooms. In no time the presence of the hotels spread wide all across India from metro regions, including the Hyderabad, Bengaluru, Chennai, and NCR, to tier 1 and tier 2 cities such as Ahmedabad, Aurangabad, Chandigarh, Indore, Jaipur, and Pune. The operation of Lemon Tree Hotels extends across various value chain activities ranging from land acquisition to ownership, leasing of hotels, development, management, and marketing hotels. The hotels mainly fall into the category of self-owned and managed hotels.

Supplementary material

References

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Department of Management StudiesIndian Institute of Technology DelhiNew DelhiIndia

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