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Young Adult’s Attitude of Using Dating Apps

  • Pui Kei Lee
  • Shing Chi Oscar Liu
  • Gisele Chi Ying Lee
Conference paper
Part of the Educational Communications and Technology Yearbook book series (ECTY)

Abstract

This research looks at the factors that would affect the consumptions of dating apps. Dozens of dating apps have been launched in the past decade, especially with the most used dating app Tinder. There are around 50 million users worldwide (Iqbal 2018); the data appears to suggest that dating apps have already become part of our daily life. As dating apps became an alternative tool for people seeking a new kind of relationship, understanding the behavior of the users could enrich the understanding of why people choose to use or not use dating apps.

The research used five possible factors to see if they are related to the consumptions or use of dating apps. They include attitude on using dating apps, perception of using dating apps, gender, education level, and religion. The age group is limited to 18–30 as young adults have been proven that they are the biggest group of dating app users. In order to understand the user’s behavior, a survey has been carried out, and snowball sampling is used to distribute the survey. There are 182 respondents and most of them are bachelor degree students.

The reliability of the survey is generally considered a good fit which has a SRMR of 0.072 (SRMR<0.08).

Also, there are three out of five factors that proved that relation occurs with the consumptions of the dating apps. The three factors are attitude on using dating apps, perception on using dating apps, and gender.

According to the survey result, for attitude of using dating apps (H1), β=0.560, and the p-value is 0 (p < .001) that is the most related one of the hypotheses. For perception of using dating apps (H2), β=0.181 and p-value is 0.026 (p < .05). Also, for gender (H3) β=-0.13 and p-value is 0.023 (p < .05). Therefore, it has shown that H1, H2, and H3 were supported. For education level (H4) β=0.021 and religion (H5) β=0.008. However, their p-values are .705 and .884. Both of them are smaller than 0.05, showing that they have no relationship with the consumptions of dating apps.

Although the hypotheses of education level and religion are not successfully established, the limitations might affect the final result. For further study, education level and religion could be conducted again to prove if they are related to the general behavior of using dating apps.

The result has also shown that Hong Kong people have a strong stereotype on who have used or are using the dating apps. For example, some questions in the survey which are about the perception of using dating apps asked what their standpoint is. It came out that there are only 27% (26.9%) of the participants that agreed that using dating apps would be able to establish a long-term relationship. The traditional thoughts of Chinese and those labels from the society about them may be the reason to answer the result, affecting the view of interviewees when they do the questionnaire.

Keywords

Dating apps Hongkongers Relationship development Social relations 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Pui Kei Lee
    • 1
  • Shing Chi Oscar Liu
    • 1
  • Gisele Chi Ying Lee
    • 1
  1. 1.Department of Journalism and CommunicationChu Hai College of Higher EducationHong KongChina

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