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Introduction to Fast Fashion: Environmental Concerns and Sustainability Measurements

  • Pooja GargEmail author
Chapter

Abstract

Human requires the basic necessity of food, clothing, and shelter for survival, which primarily remains true throughout our lives. Needless to say, it is of immense importance. So the question arises how to procure the food, clothes, and shelter throughout life and also make sure the supply remains intact to us and our future generations to come without any hindrances or quality down gradation. With the increasing popularity of Dime Box, fashion shows, Miss and Misses India’s, Miss and Mr. Worlds, and likewise those of universe, every teenager dreams of either participating or at least imitating the glamour world, clothing, and its lifecycle phases have impact on our surroundings and ecosystems. As all fashion brands wish to showcase the latest collections in order to increase profit margins, their brand reputation, and buzz, fast fashion has become a major contributor to the world’s clothing waste problem. It is a quite recent phenomenon which has completely changed the fashion industry. Fashion industry linked to textile industry has a deep connection with our environment. In this chapter, we have discussed on what fast fashion is, what the business model behind it is, and what as individual consumers should be done to resist its negative effects and achieve sustainable fashion.

Keywords

Fast fashion Business model Sustainable fashion Clothing Waste management 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Confidente Image Consulting SolutionsFoster CityUSA

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