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Interview

  • Krittinee NuttavuthisitEmail author
Chapter

Abstract

The interview is one of the fundamental data collection techniques for conducting qualitative consumer and marketing research.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Sasin Graduate Institute of Business AdministrationChulalongkorn UniversityBangkokThailand

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