Identification of Optimised Open Platform Architecture Products for Design for Mass Individualisation

  • Ravi K. SikhwalEmail author
  • Peter R. N. Childs
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 135)


Mass Individualisation is a new product design paradigm that comprises an open-hardware platform and multiple independent modules for end-user’s selection that are integrated with the platform. Open platform architecture products (OPAP) are the key enablers for this paradigm. Based on explorative literature analysis, with practical insights from an industrial questionnaire survey, an Innovation toolkit for the end-user has been developed. This provides a means for selecting an optimal OPAP. The design of the Innovation toolkit has been approached in four different steps: modelling of OPAP Products; modelling of evaluation measures and evaluation indices with end-user preferences; identification of the optimal module options for every configuration and Configuration optimisation. Two case studies have been presented to demonstrate the effectiveness and to illustrate that the Innovation toolkit can readily be applied to these types of product development to obtain highly individualised and optimised OPAP.


Design optimisation Innovation toolkit Mass individualisation Open platform architecture products 



The case studies used in this paper are based on the information available in the public domain about Google ARA and Axia smart chair by Nomique.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Dyson School of Design EngineeringImperial College LondonLondonUK

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