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Redefining News Delivery—A Case Study of Communication Strategies Using HCI-Based Approach

  • Subhrajit Datta
  • Nandita Bhanja Chaudhuri
  • Debayan DharEmail author
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 135)

Abstract

News plays a significant role in society by affecting people’s consciousness. In the current scenario, news is circulated in a way utilizing multiple media and through different channels of communication. The study reported in this paper is a case study approach undertaken to analyze existing formats of news communication, identifying their pain points and frustrations. Literature in communication media highlights different frameworks and strategies for effective communication but hardly talks about customized news based on user profiles. The current study analyzes different medium of news delivery, establishes a format for assessment and proposes an approach of news communication by designing contextual and content-based features specific to news content and its readers. The new concept proposed has been prototyped and tested with end users. The results of user testing are significant as it establishes a new approach to content generation and circulation.

Keywords

News delivery Redesigning strategy Consumption habits Personalization Machine learning 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Subhrajit Datta
    • 1
  • Nandita Bhanja Chaudhuri
    • 1
  • Debayan Dhar
    • 1
    Email author
  1. 1.Department of DesignIndian Institute of Technology GuwahatiGuwahatiIndia

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