Visual Perception of the Street Façade of a Historic Town: Case Study of the Walled City of Jaipur, India

  • Somya MishraEmail author
  • Saptarshi Kolay
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 135)


This paper aims to investigate the visual identity of street façades of historic Indian cities, according to the perception of users of the place. The major objectives of the study are to conduct user-centric evaluation of architecture of the street façade of the heritage precinct, to prioritize the architectural elements of the street façade and validate it through semiotic analysis and to establish a visual identity of the historic Indian city for the users according to their visual perception. To achieve these objectives, the study uses semiotic tools to analyze the architectural elements of the buildings in the study area. The characteristics of the architecture of the heritage area in most used market space of Jaipur are studied. The architectural characteristics of the elements, like columns, cornices, arched windows, eaves, ornamental parapets, and motifs, give identity to the image of Jaipur. These findings may support the policy framework that enhances the visual image of the city.


Visual perception Street façade Semiotics Architectural elements Historic town 


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© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Indian Institute of TechnologyRoorkeeIndia

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