Influence of Lexical Semantics on Product Form
Visual design often needs worded articulation and a written or spoken argument to be comprehended fully. Product attributes are described as words too. A design brief is essentially a worded statement, which then gets a visual form. Even while analyzing and or critiquing visual design, we use certain words or phrases. These words help a designer define the semantic attributes of the form. This paper aims at studying influence of the lexical role of a word (in a design brief) on product form. It questions the connection between lexical semantics and product form. This paper proposes a hypothesis that ‘the noun or an action verb which dominates the product identity, whereas the adjectives will have their limited influence on the identity’. The study is a part of a larger project ‘exchanges between the visual language and written languages’.
KeywordsSemiotics in design Product semantics Product form
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