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Leveraging Design Innovation for Ensuring Creation of Value: An Approach to Identify the Corresponding Design Concerns Towards Enabling the Design Practice

  • Doji Samson LokkuEmail author
  • Prasad S. Onkar
  • Deepak John Mathew
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 135)

Abstract

Design Innovation aims at harnessing human creativity for value creation. Towards this aim, Design Innovation attempts to address simultaneously the dimensions of human desirability, technological feasibility, and business viability. The practice of design lends a handle to address each of these intersecting dimensions, whereby it leads to design outcomes, which correspond to respective business elements that are aimed at overall value creation and entrepreneurship. Design combined with Innovation makes the notion of value explicit, as innovation is exclusively about finding new ways of value creation. Accordingly, with respect to the context of Design Innovation, the design practice ought to explicitly address and ensure creation of value. This is where identifying the design concerns, in support of Design Innovation, with its exclusive emphasis on value creation, becomes very important. To this extent, it would require certain study and investigation. This is what has been attempted in the proposed paper.

Keywords

Innovation Entrepreneurship Design Business models 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Doji Samson Lokku
    • 1
    Email author
  • Prasad S. Onkar
    • 2
  • Deepak John Mathew
    • 2
  1. 1.Tata Consultancy ServicesHyderabadIndia
  2. 2.Indian Institute of TechnologyHyderabadIndia

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