Festivalisation of Edible [Food] Heritage and Community Participation: From a Multi-stakeholder Perspective

  • Bokyung KangEmail author
  • Eerang Park
  • Sangkyun Kim
Part of the Perspectives on Asian Tourism book series (PAT)


This chapter focuses on collaborative actions and alliances between local communities and stakeholders to develop a successful food-themed festival. A case study of the Tatebayashi Noodle Grand Prix in Japan identifies that the bottom-up approach, initiated by the Tatebayashi Chamber of Commerce and Industry and the private sector including the Udon Society of Tatebayashi, is the driver of regional redevelopment strategies. The case study also finds a different approach to rejuvenate an economically disadvantaged peripheral region, mainly agricultural region, using a food festival of which food heritage is in the centre of every effort of festival development, management and broader activities of destination marketing. The significance of food heritage as the fundamental of contemporary food product development in tourism is widely shared by the local communities, and stakeholders are actively involved in not only promotion of its food but also the education of intangible food heritage for younger generations.


Collaboration Cooperation Stakeholder Community Food festival Heritage 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Korea National Open UniversitySeoulSouth Korea
  2. 2.Victoria University of WellingtonWellingtonNew Zealand
  3. 3.Edith Cowan UniversityJoondalupAustralia
  4. 4.School of Business and LawEdith Cowan UniversityJoondalupAustralia

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