Nobody really knows what creativity is! Some say it’s a gift from the Gods; others ascribe their creativity to their “Muse (The Muses were the Goddesses of ancient Greece whose attentions supposedly inspired the production of poetry, literature, art and science. Each had a speciality—thus Terpsichore stimulated dance, Polyhymnia kindled the production of sacred hymns, and Urania encouraged astronomers. In modern times we often describe someone who moves us to artistic and literary endeavours as our Muse.)”. Many insist that it can’t be defined, and certainly not sullied by something as crass as measurement! It is perhaps no surprise, then, that many people associate creativity exclusively with artistic pursuits. Even the word—creativity—is often used as shorthand for the arts, with many in these professions labelling themselves as creatives. Of course, there is nothing wrong with this sort of linguistic appropriation, except that it reinforces certain myths and stereotypes, and leaves little room for manifestations of creativity in other, non-artistic domains.