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Introduction

  • Jiangqiu Ge
Chapter

Abstract

Since 2013, the famous Dutch dairy brand Nutrilon has used an online shop on the digital marketplace Tmall, which is a part of the e-commerce giant Alibaba, to retail its dairy products to Chinese consumers. Due to the good reputation of Dutch dairy products, Nutrilon outsells many indigenous producers in China and makes up a sizeable share of the market. As more and more commodities are put on shelve for selling, Chinese consumers will obtain a more direct way to purchase dairy products from Dutch producers.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Jiangqiu Ge
    • 1
  1. 1.School of LawFudan UniversityShanghaiChina

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