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The Health Communication Advocacy Tool: An Approach Toward Addressing Health Inequity

  • Chervin Lam
  • Marifran Mattson
Chapter

Abstract

Health inequity is a global concern that needs to be mitigated. Health inequity may be addressed through health advocacy, which is the act of championing for policy changes so that better health outcomes may result. The Health Communication Advocacy Tool is advanced as a structured approach that advocates may utilize to strategically and effectively conduct health advocacy. The tool consists of three phases: (1) assembling an advocacy team, (2) conducting formative research and designing advocacy messages, and (3) implementing and evaluating the team’s strategy. Given the pervasiveness of health inequity, it is imperative that more health advocacy efforts are initiated. The Health Communication Advocacy Tool offers advocates structure and confidence going forward in pursuing such efforts.

Keywords

Health inequity Policy Health Communication Advocacy Tool 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Chervin Lam
    • 1
  • Marifran Mattson
    • 2
  1. 1.Department of Communications & New Media (CNM)National University of SingaporeSingaporeSingapore
  2. 2.Brian Lamb School of CommunicationPurdue UniversityWest LafayetteUSA

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