Culture-Centered Social Change: From Process to Evaluation

  • Mohan Jyoti Dutta


This chapter provides an overview of the culture-centered approach (CCA) to social change communication, outlining the methods of the approach. It provides a framework of the key theoretical concepts of the CCA, connecting these concepts with the method of social change communication. The methods adopted within the CCA are constituted within the overarching logic of co-creating communicative infrastructures for participation of subaltern communities that are hitherto erased from dominant discursive spaces.


Culture-centered approach Politics of social change Radical democracy Transforming structures 


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© The Author(s) 2019

Authors and Affiliations

  • Mohan Jyoti Dutta
    • 1
  1. 1.Center for Culture-Centered Approach to Research and Evaluation (CARE)Massey UniversityPalmerston NorthNew Zealand

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